The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
When Michael Farris and Michael Smith founded Home School Legal Defense Association in March of 1983, home schooling was just a tiny blip on the education radar screen. The concept of parents teaching their children at home was relatively obscure, and the families who chose to follow this non-traditional education route were fairly certain to face opposition from the educational bureaucracy and following legal entanglements, as well as from their own friends and family.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
This infographic from OnlineCollege.org features a graphical representation of the history of homeschooling, methodologies, statistics, and other interesting facts.
This essay by Michael Farris outlines why it is so important to fight for homeschool rights.
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling.
This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.
Patrick Farenga looks at the history of homeschooling from before the founding of our country to present day. He includes discussion of the work of some important people in the homeschooling revolution.
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
A short history of homeschooling in America from its roots in the family-centered lifestyle of the nineteenth century to today. Includes a general discussion of the evolution of homeschooling in the twentieth century.
Homeschooling was growing rapidly in the 1980s in the United States, after starting from a very small base.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the influences of unschooling, Raymond and Dorothy Moore, Bill Gothard, and more.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
Steve Moitozo explains how homeschooling is parents deciding and directing the education of their children—deciding and directing the education, not doing all the educating.